Pentingnya Standar Acara Even Dalam Pencitraan Budaya Indonesia

Abstract

Currently, the development of event organization in Indonesia is thrive, such as event of music, and events of national and international singers, and event to extend the exhibition; for example events (in musics, in theater and in show-dancing); event in seminar; educational events; promotion event (to promotion new product); wedding event; anniversary event (anniversary); graduation event; sporting events; health events, and others. Judging from the trend meetings mice Indonesia in ICCA ranks 67 with a large rate of growth over the last 10 years amounted to 10.57%. ICCA (International Congress and Convention Association Report, 2010).  Organizing events is to increase the number of visitors is the biggest opportunity each year compared to other travelers. This opportunity can also introduce indigenous culture / local Indonesian community on an on going basics. Examples Jakarta culture to society Jakarta.Lately every event organized seems no elements of local culture. Mostly in event can get the biggest number of visitors these are dominated by young people, women and the users of social networking (cybermania). Therefore required an standart of event, how keep even organizations in Jakarta has been using the original culture / local is included in the event package. This writing uses the description that is identified 7 step into analysis and also see how big the event participants understand the original local cultural elements included in every event in Indonesia, both national event internasional. Afterthat we also expected there was a recommendation and standart of event that any organization of events taking elements of introducing the local culture. It means building an image through the local people is more important, than will be touch by young generations even the tourists who will visit Indonesia next.