International Journal of Travel, Hospitality and Events

Intermodal Passenger Transportation Industry: Development Factor in The Tourism Sector

Mohammad Shahparan — 2024-05-31

Purpose: The purpose of this research paper is to highlight the importance of intermodal passenger transport in the tourism sector. This paper describes the intermodal transportation system and how it has developed the tourism sector.

Research methods: Qualitative methods are used in this paper. Data was collected from different online sources, such as Streamline journals, related to transport and tourism.

Results and discussion: The result of this research paper shows that the development of the tourism sector, along with the intermodal passenger transportation sector, which is the key factor in the development of the tourism sector. This research paper connects the intermodal transportation system to the tourism sector. The intermodal transportation industry is one of the critical sectors of development in the tourism sector. The use of intermodal transportation is a typical daily routine for tourism.

Implication: The advice given to the future researcher and transportation, travel, and tourism company to highlight the intermodal passenger transportation system to add more advantages to both the transport company and the travel and tourism company. Through this paper, future researchers can easily connect intermodal transportation to the tourism sector.

Keywords: Intermodal, Transportation, Tourism, Place, Sector.

Development Communication Innovation Patterns to Increase Community Participation in Tourism Activities in Penyengat Island

RD Rita Ritasari — 2024-05-31

Purpose: This study aims to measure the level of community participation, analyze communication patterns, and formulate communication strategies and communication innovation patterns to increase community participation in tourism activities.

Research methods: The level of community participation was measured by structured interviews and questionnaire instruments and analyzed using the IBM SPSS Statistics 26 with Arnstein's participation typology. Communication patterns and communication strategies to increase participation were obtained through focus group discussions (FGD) with Penyengat Island tourism stakeholders and in-depth interviews with respondents and key informants.

Results and discussion: The results of this study indicate that community participation in tourism activities is found in participation in Pokdarwis activities, training and capacity building for business actors, as well as monitoring and evaluation of tourism activities. The typology of participation is in the manipulative category, with a lack of community participation in planning activities and tending to only be executors of government programs.

Implication: The communication pattern applied is only limited to linear communication with no reciprocity from the communicator to the communicant, so a participatory communication strategy is needed that allows circular communication to increase community participation in tourism activities.

Keywords: Development Communication, Linear Communication, Tourism, Participation

Digital Media Marketing Communication at Jakarta National Monument Attractions

Murhadi — 2024-05-31

Purpose: This study aims to (a) find digital marketing communication in Monas and (b) determine the number of tourist visits and activities at Monas attractions.

Research Metods: This research uses a qualitative method approach; data is obtained through documentation, interview, and observation techniques, and then the research data is analyzed through data reduction, data presentation, and conclusion drawing digital marketing communication activities for branding and promotion activities or attractions in the Monas Jakarta Area.

Result and discussion: The results showed digital marketing communication through social media platforms and websites like TikTok, Instagram, and YouTube. This strategy effectively increases tourist visits and activities where the National Monument always makes preparations according to visitors' needs. The efforts made by Monas Jakarta Management to increase attractiveness can be seen by improving services, organizing events at Monas, and conducting promotional activities through social media.

Implication: This research concludes that digital marketing communication carried out by the Jakarta Monas Management is well implemented, as can be seen from the number of visitors, which has increased every year after the COVID-19 pandemic. This study recommends that promotion through social media be carried out more intensely to attract more visitors.

Keywords: Communication, Digital Marketing, Monas, Branding, Promotion, Visitability Level.

Consumer Preferences in Choosing Online Food Delivery Services in Jakarta

Ramon Hurdawaty — 2024-05-31

Purpose: This research aims to determine consumer preference factors when purchasing Jakarta's online food delivery services.

Research methods: This study uses a comparative quantitative method. Data was obtained by distributing online questionnaires via Google form to 100 users of Online Food Delivery Services (Grab-Food et al.) in Jakarta. In this study, the sample was determined by purposive sampling. Researchers conducted a one-way ANOVA test to see if there were differences in respondents' preferences. The preference factors used are transaction, price, and promotion.

Results and discussion: Research has been conducted to understand consumer preferences in popular food delivery services such as Go-Food, GrabFood, and ShopeeFood. Understanding these preferences is critical for companies to tailor their services and offerings to meet their customers' needs and expectations better. The research results show differences in consumer preferences when choosing online food delivery services.

Implication: By leveraging this research, all stakeholders can contribute to a more competitive, user-friendly, and innovative food delivery landscape. Go-Food, Grab-Food, and Shopee-Food can continue to innovate, develop transaction systems so that users are more comfortable making transactions when using the Food Delivery Service application, provide prices according to the quality provided, and take a more innovative and creative promotional approach so that many users can know the promotion.

Keywords: Online Food Delivery Service, Preference, Go-Food, Grab-Food, Shopee-Food

Sustainable MICE Model: Case Study at Four Points by Sheraton Bali Ungasan

Dw A Pt Ninda Pradnyani — 2024-05-31

Purpose: This research was conducted to design a sustainable event model based on MICE activities carried out at Four Points by Sheraton Bali Ungasan.

Research methods: The design of this sustainable event model used qualitative analysis, visualized through NVivo 12 Plus software, and resulted in a sustainable event model for MICE activities at Four Points by Sheraton Bali Ungasan. Subsequently, the model was validated through Focus Group Discussion (FGD) to obtain approval for the previously designed sustainable event model.

Results and discussion: The study's results indicated that the implementation of MICE activities at Four Points by Sheraton Bali Ungasan was not sustainable in terms of environmental and socio-cultural aspects. At the same time, the economic element had been implemented, but any subject also has to improve.

Implication: The research output is a sustainable event model suitable for implementation at Four Points by Sheraton Bali Ungasan and has been approved and well-received by the management. This study results in a sustainable event model that guides the pre-event, during-event, and post-event stages to create sustainable MICE activities that positively impact the environment, socio-cultural aspects, and economy.

Keywords: Sustainable MICE Model, Environment, Socio-Culture, Economic Aspects

Implementation of Marketing Mix at The Rinra Makassar Hotel

Lusia Vreyda Adveni — 2024-05-31

Purpose: The rapid growth of the hotel business in Makassar so that the level of competition between hotels is high. The Rinra Makassar hotel management does this to increase customer interest to compete with other hotels. This study aims to determine the application of the marketing mix in attracting customers at The Rinra Makassar Hotel.

Research methods: This study used a descriptive qualitative method. Data collection techniques were observation, interviews, and documentation. The number of informants in this study was as many as two: the Marketing Communication Manager and the Sales Manager.

Results and discussion: The Rinra Makassar Hotel employs a comprehensive marketing mix, including advertising, sales promotion, public relations, personal selling, and direct marketing. This integrated approach ensures consistent and impactful communication to add customer value and enhance competitive responses.

Implication: The research results on applying the marketing mix carried out by The Rinra Makassar Hotel using the Promotional Mix, namely Sales Promotion Advertising, Public Relations, Personal Selling, and Direct Marketing. Obstacles encountered at The Rinra Makassar Hotel when implementing the promotional mix include promotional activities with the media, price comparisons with other hotels, and personal selling activities.

Keywords: Communication, Marketing, Hotel

Differences in Healthy Lifestyle and Healthy Food Consumption among Millenials and Generation Z

Kris Cahyani Ermawati — 2024-05-31

Purpose: This study aims to determine whether there are differences in a healthy lifestyle and healthy food consumption among millennials and Generation Z in Jakarta.

Research methods: The technique used in this study uses a comparative quantitative research method—sources of data were obtained from primary data and secondary data by collecting data by distributing questionnaires. The population in this study is the people of DKI Jakarta aged 17 to 42 years.

Results and discussion: The study analyzed the healthy lifestyle and food consumption habits of Millennials and Generation Z in Jakarta. The survey included 107 respondents aged 17-42 years, divided equally between the two generations. Descriptive analysis revealed that both generations exhibit a relatively high awareness of maintaining a healthy lifestyle, especially post-COVID-19 pandemic. Millennials show a preference for balanced meals and adequate sleep, while Generation Z also values regular exercise and hydration. However, Generation Z has a higher tendency to smoke and consume alcohol compared to Millennials.

Implication: From the results of this study, it can be concluded that there are differences in healthy lifestyles and healthy food consumption among millennials and Generation Z in Jakarta.

Keywords: Healthy Lifestyle, Healthy Food Consumption, Millennial Generation, Z Generation

Implementation of Green Practice in the Food and Beverage Department at Jimbaran Puri, A Belmond Hotel Bali

Ni Kadek Bella Puspitayanti — 2024-05-31

Purpose: This research aims to analyze the implementation of Green Practices in the Food and Beverage Department at Jimbaran Puri, A Belmond Hotel Bali, and the most dominant Green Practice indicators.

Research methods: The data collection methods used are observation, interviews, questionnaires, and other supporting data. This research uses qualitative descriptive and quantitative descriptive analysis techniques.

Results and discussion: The average indicator value for implementing Green Practice is four or implemented well. Based on the Green Practice Implementation Index calculation in the Food and Beverage Department at Jimbaran Puri, A Belmond Hotel, Bali, the result was 4.5. It has been implemented daily to create a sustainable, preservative Surrounding environment.

Implication: From the percentage results of the three green practice indicators, green actions obtained a score of 26.62 percent, green food obtained a score of 9.35 percent, and green donations obtained a score of 9.09 percent. Based on the three green practice indicators, namely green action, green food, and green donation, it can be seen from the total score that the percentage is more significant for green action.

Keywords: Implementation, Green Practice, Green Action, Green Food, Green Donation.